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'Movement' | Collaboration with Reebok to paint a mural for their new fit-hub space in West Hollywood, California.
The Reebok mural tumbles down the stairwell to a calmer, more relaxed place by the entry / exit. The mural concept embodies the energies of all those who walk in to enjoy a class or experience with Reebok. As one comes comes in full of built tension from the day, they are able to release all of those stressors and ground themselves throughout the class.
For the location's grand opening event, I also hand-painted three pairs of sneakers, two for attendes to win and one for myself to sport that evening.
For Reebok's Santa Monica Collective grand opening event, I was selected with six other artists to create an original painting and customize a pair of sneakers that were inspired by my recent work. They painting was auctioned off and proceeds went to Beautify Earth. I have also collaborated with Beautify Earth on two murals in Santa Monica.
“I hired Caroline to create a unique entry way mural for our Reebok West Hollywood Collective. She was so open to collaborating and giving me just as much say in how the mural was created as possible. I really appreciated that with how close I was to the whole creation of the space. She was so easy to work with and really translated the concept we came up with so perfectly. I felt like I was hanging out with a friend each night she was at the space even when I just met her! She’s equally professional as she is fun and energetic. Her work speaks for itself but I will be the first to say she will always be at the top of my referral list!”
Danielle Codere, Experiential Marketing Manager - Los Angeles, Reebok
8' x 30' plus details on sneaker exhibition wall
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