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Check out the new project page from the LA Design Festival | Collaboration with Dunn-Edwards Paints 2020 Color + Design Trends!
I am a Belgian born multi-media artist and designer who has been residing in downtown Los Angeles since 2011. I grew up in Orlando, Florida and lived in various cities through out Florida and Miami for nine years before moving out to Los Angeles. Besides taking a few art classes in high school and college electives, I am a self-taught artist and received a Bachelor's degree in Business Administration majoring in Marketing and Real Estate from Florida Atlantic University. After a twelve year career in marketing for architecture and real estate firms, I ventured off to start my own company in 2017, Caroline Geys Design Studio. The studio services I offer entail a variety of creative capacities; graphic design / branding for different types of products for clients in the public and private sectors, producing / selling fine art, commissioned indoor / outdoor murals, and all of the places in between.
Since living in Los Angeles, I have created several public works of art and exhibited in galleries, and 2019 has been the busiest yet.
I was selected to participate in the LA Design Festival and collaborate with Dunn-Edwards Paints to create an interactive and imaginative three-dimensional space bringing their archetypes and the stories of their 2020 colors to life. The festival took place at the ROW DTLA from June 20-23rd. I also had two of my Pershing Square pieces on view in the ‘conversation’ space where the design talks occurred throughout the duration.
I have been living one block from Pershing Square Park for the last eight years and in February, the City of Los Angeles Department of Recreation and Parks team installed my five, 9’ x 9’ pieces installed in the ‘Art Squared’ portion of the park which were on view till early June, 2019.
A new series of paintings were exhibited in my first international show, “Traces of Geometry” at AXRT Contemporary in Avellino, Italy with Brian Murphy, another Los Angeles artist from May till mid-June. The series will stay in Italy for six months, travel to two art fairs, and return back to the gallery for a group show with resident artists later this year.
In December 2018, I completed five 16’ x 18’ wall graphics that were installed at the ROW DTLA, Building 1’s lobby for permanent installation in association with Preen Inc. Interior Design firm. ROW DTLA is a thirty-acre site of historic buildings and 1.3M SF of creative office space, six buildings, restaurants, and retail stores. The pieces combine digital art and Joshua Tree photography I took with a Phase One 100MP camera. *This project received Hospitality Design Magazine's award in the 'Select-Service Public Space' Category in early June.
Last spring, along with Standard Vision, a Los Angeles digital media company, I was selected as one of the artists to display three of her Vortex digital art pieces on the facade of the Marriott’s four-story digital screen, located across from the Staples Center. The images rotated each hour along with the other selected artists during May 14 - 27th.
From August to November of 2017, I was part of a group exhibition at Cappellini, Italian furniture showroom in West Hollywood with a new series of four recycled hosiery pieces on canvas. I incorporated this material through various works since 2009.
In 2017, I worked with the City of Los Angeles and ‘Night on Broadway’, the downtown music and arts festival titled, ‘LASIM’ (Los Angeles Skyline Interactive Mural). I was also one of seven finalists for ‘21 Broadway Boxes’, a downtown utility box design project as part of the ‘Bringing Back Broadway’ initiative that would be displayed on the iconic Broadway theater street in downtown Los An.
I hand painted two utility boxes also in collaboration with the City of Los Angeles and Beautify Earth for ‘Beautify Hi-Fi’ Project in 2015. The project included a selection of 19 Los Angeles-based artists to paint directly on utility boxes in Historic Filipinotown. Caroline was one of the only artists to be awarded with two boxes as her canvas. In addition with Beautify Earth she has completed two murals in Santa Monica in 2015; Infuse Wellness, a medical spa and Elite Appliances, a high-end appliance store.
I completed a collaboration with Reebok in 2016 for their new fit-hub space to design an indoor mural in West Hollywood. Also that year, she created an interactive exhibition and installation, ‘The Vortex Project’ based on the insertion of color into a stylized norm-core world. The tunnel installation, a 12’ by 9’ sculpture made of recycled hosiery braids, resistance tubing and hardware that attendees could walk through.
I have exhibited in Los Angeles, New York, Miami, and Raleigh, North Carolina.
My work is consistently inspired by colorful urban landscapes, patterns, op-art, and animal imagery. Several dimensions of my childhood and early adult-hood are reoccurring themes that compose the infusion amongst the cityscapes, architecture, design, and animal conformations. My father's modern art collection and our trips to museums, galleries, flea markets, and auctions provided an extensive influence in the early years and to this day. In addition, my experience at architecture firms has contributed a great deal to my graphic design work.
The architectural imaginings are the result of a creative spark with my first visit to New York City at 19. I’ve traveled to different cities and landscapes in California, Belgium, Iceland, other European countries and places I dream of visiting continue to serve as an inspiration. I focus on the exploration of various individual forms that make up a city; the micro within a macro dynamic including architecture, topography, and cultural and physical infrastructure. These elements encompass the idea of organic vs. environmental, and the nature of urban development.
Every line, dot, and color illustrates a connection made among these elements as they meld and recreate each other, serving as points of growth within a composition. Specifically, in the way larger cities accumulate architecture over time and the difference in landscapes between urban and rural locations. Each design, painting, and drawing is developed similarly to the advancement of these cities with progressive transformation appearing over time, ultimately coming together to form an unexpected and harmonious whole.
All of my work reflects the evolution ranging through life transitions, pedagogy, and nostalgia. Their commonality is integrating the ongoing debate nurture vs. nature or in my case, environmental vs. living. The idea directly ties into my drawings as a young girl. In addition, it functions as an ode to Nietzsche’s encapsulation of metamorphoses: the camel, the lion, and the child. Juxtaposing the natural and linear, while blending the two, creating moments that exude a chaotic delicacy.
My passion for op-art and the Vortex series is inspired from my father’s art collection that I was exposed to from my childhood. One of his favorite artists is Victor Vasarely and in his collection is a print from Vasarely’s early Vega period which hung in the hallway next to my bedroom throughout my childhood. My father and I spent lots of time venturing together to art auctions, museums, galleries, and flea markets where he taught me about our art findings. My father’s collection serves as a lifelong inspiration to my work and continues to be directly tied to memories of childhood.
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